When it comes to The Makeup Show, I’ve written a lot of articles. From updates to how to maneuver the show in a wheelchair. Today, I’d like to give you the rundown on how to make the most of The Makeup Show if this is your first year going. These four tips are general and just things I’ve learned along the way, but I feel that some of you can benefit from them. In this article I will share four tips on how to make the most of The Makeup Show.
Tip One: Plan Ahead
I can’t stress the importance of planning ahead for The Makeup Show or any trade show for that matter. There will be so many valuable informational seminars, keynotes, and workshops that you’ll want to see. Not having a plan is a sure-fire way to be completely lost and leave feeling like you didn’t accomplish anything. The first two years, I went around aimlessly and left feeling unfulfilled. Don’t make my mistake. Check the website and schedule your day prior to arriving to the show. This way you’ll know where to go, time slots, and whether or not you can squeeze in a little shopping. Basically, planning is key!
Tip Two: Research Presenters
This tip is mainly for those going as press but can apply to all in attendance. Research each presenter and have in mind a few questions you’d like to ask them. Chances are you’ll see them walking around the venue or they may have a Q & A portion to their presentation. Researching them beforehand will give you an advantage and an opportunity to pick their brains a little. Now, I don’t mean stalk their social media and ask them personal life questions, no, instead find out what techniques they use and craft an open-ended question that will give them the opportunity to divulge beneficial information.
I learned this a while back when I first began interviewing people, when you ask yes or no questions you’ll likely get just that, a yes or no answer. They won’t feel the need to expand on the topic and you’ll be stuck trying to figure out how to pry information out of them. Why not take my advice and ask open-ended questions such as; You’re a master at contouring, what tips would you give a new comer on how to succeed at contouring? This question gives the other person something to talk about and gives you brownie points because you did your research!
Tip Three: Set a Budget
Hopefully you’ve seen my announcement for the 2018 line up for The Makeup Show. If you haven’t please check it out, then come back to this article. There will be a lot of exhibitors at this show and you’ll want to visit and purchase from them all but don’t go in blind. If you do, you’ll spend more than you planned to spend, and your wallet will judge you. Go with a budget in mind as well as a list of exhibitors you’d love to visit. For example, I’d love to visit Glamcor but I know I don’t have Glamcor money, so why tempt myself and risk going broke. Nope. Instead shoot for booths in your budget and don’t turn your nose up at new brands. Every year I visit new brands and pick their brains about their brand and then I purchase something to show support. The takeaway from this tip would be to make a budget and stick to it, period.
Tip Four: Have Fun
The last two years I’ve overheard some complain that the show wasn’t exciting, or there weren’t that many booths. Here’s the deal, The Makeup Show works hard each year to put on a fantastic show. Don’t allow poor planning, lack of research, or zero budget cause you to feel that the show wasn’t a success. You’re in control of how successful this show will be for yourself. Go in with an open mind and be determined to make the most of the show. You’re there to expand your knowledge and if you’re smart and determined, network and create opportunities for yourself. Don’t play yourself, go prepared and have fun!
By planning ahead, setting a budget, putting in a little work to research and going with the goal in mind to have fun, you will have a successful Makeup Show visit. I hope you’ve enjoyed these tips and if you have any tips that will help new visitors to The Makeup Show please leave them in the comments below.
When was the last time you invested in yourself?
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