So, you want to start a business, and you know you love cake? Maybe you have a creative flair, too. If that’s the case, cake decorating could be the business for you. Be aware that cake decorating has become popular in recent years. As designs get more elaborate, and top decorators gain recognition, many people are turning to the craft. To make a success of things, you’re going to need to stand out from the crowd. It may not be easy, but you can do anything if you’re determined! Here’s how to get your business off the ground.
LEARN THE BASICS
You can’t jump into cake decorating without first learning the basics. Making cakes for family members doesn’t count as experience. Sign up for a cake decorating course. There are many out there. This is also useful because it can show you whether cake making is for you. It’s better to realize that before you go out and buy the equipment! If you don’t have time to attend a class, find everything you need to online and in books. Find the best cake decorating books on the market at sites like https://www.cakecentral.com/forum/t/676575/best-cake-decorating-books. And, take the time to find some video tutorials!
Once you’ve learned a few things, it’s important you practice. Practice always makes perfect. It’s as simple as that. Again, this will give you a chance to decide whether this is the right path for you. It’ll also ensure your work is as good as possible. When you have paying customers, you need to ensure your cakes are good. As well as practicing the decorations, you need to practice the cakes themselves. To save money, you can also buy dummy cakes which you can decorate. As you’re about to realize, cake ingredients don’t come cheap!
FIND A SUPPLIER
If you’re still sure this is the business for you, it’s time to find a supplier. If you want to succeed, your prices are going to need to be competitive. To ensure you still make money, you’ll need to find cheap supplies. Sites like http://www.allcakeprices.com/sams-club-cakes/ should give you some idea of your options. Get into the habit of buying ingredients in bulk. That way, you can save money and ensure you have everything you need.
BUILD YOUR BRAND
Then, you need to turn your hand to building a brand. Just like any business, cake decorating requires marketing. Think of a catchy name and logo, so that people can recognize your business. Think, too, about what your business has that others don’t. Research existing decorators out there and think about what you could do differently. Could you specialize in a particular type of cake? Is there a signature style you could develop? Once you have an idea of a brand, set about creating a website and social media account. Customers need to be able to find you; else you’ll lose business. A website is also the perfect way to show customers what you can do. Then, start building up a portfolio!