When I first began playing with makeup I was 17 and had to get by on the money my parents would give me. I remember my first real palette was from Ulta, a holiday box filled with eyeshadow, blush, and lipstick. I scoured YouTube for Tutorials and would practice nonstop. But one day I noticed something, YouTube beauty guru’s used a heck ton of makeup that I didn’t own. So I eventually slowed down until I officially stopped doing makeup. How I wish Deck of Scarlet would have been around back then.
Who is Deck of Scarlet?
Deck of Scarlet is the brain child of the founders of one of my favorite subscription companies, Scentbird. Deck of Scarlet delivers all the must-have products you need to create multiple looks. Each palette will be designed in collaboration with a leading influencer. Officially launching in 2017, Deck of Scarlet is demystifying the world of beauty for makeup addicts.
I recently had the opportunity to chat with Rachel, one of the founders of Deck of Scarlet. Of course I had to share this information with you guys. If you are tired of watching YouTube videos of beauty guru’s using 10 different expensive products, then Deck of Scarlet is for you. Please enjoy the Interview.
Emerald: Deck of Scarlet was born out of the lust for makeup to recreate popular looks seen on YouTube. What one particular look made you say, “I need to create a company that will make following beauty tutorial easy”?
Rachel: It’s really more of an evolution—my co-founder Mariya Nurislamova and I watch tons and tons of YouTube makeup tutorials and love to learn the tips and tricks from the best. However, we noticed how Youtuber’s were using more and more products and frankly who has the time or money for that? When we saw a video that required 34 products (including 5 different types of black liners) to create a perfect cat-eye, we knew there had to be a better way!
Emerald: Some will say this one palette can’t possibly offer you the ability to recreate an entire makeup look. What is your response to naysayers?
Rachel: We focus on color for lips, eyes, and cheeks that change from look to look. You only need one great black mascara or that foundation that is just the right shade for you, but you constantly need new colors to create the edgiest trends.
Our palettes offer 9 great products to create tons of new looks, and every palette is different. For example, one palette may include glitter for a holiday look or a chubby lip pencil. Our current palette offers three intensely pigmented shadows, a powder bronzer for subtle contouring, a cream blush that melts to a powder finish, two luscious lipsticks, an eyeliner, and a lip liner. All this for $29.95—not bad, right?
Emerald: I love that Deck of Scarlet products are 100% cruelty-free, paraben-free, and made in the USA. What was the process like creating this amazing product?
Rachel: Bringing a product to life is always a process, but we knew from the start exactly what we wanted. Cruelty-free and paraben-free were non-negotiable. We also wanted to make sure the makeup had that super pigmented, long wear, “one-swipe to wow” quality.
Mariya actually enrolled in makeup school to get even more technical information about how to apply makeup!
Emerald: What are the requirements for Youtuber’s to work with Deck of Scarlet?
Rachel: We really care about authenticity and finding Youtubers who connect with us (the founders of Scentbird) and with our audience. We wanted someone who was great at makeup, honest, and had that spark that makes watching a tutorial an adventure. Even our two male co-founders (Sergei Gusev and Andrei Rebrov) became experts at spotting talented beauty YouTubers.
Bringing Kelly on as our first artist-in-chief was an easy decision to make. She has been working with us for some time and is always a pleasure to work with. She was involved in creating the looks and bringing the palette to life. Without great tutorials a palette can feel like just a bunch of product.
Emerald: Who is your first Artist in Chief? Who can we expect to see in the future?
Rachel: The lovely Kelly Strack is our current artist-in-chief and she’s amazing. Super sweet and super talented with a sexy but accessible style. We love her positive energy! Check her out: www.youtube.com/kellystrack , www.instagram.com/kelly_janexx
We’re not ready to reveal our next Artists but if you take a peek at our www.deckofscarlet.com you may get a hint.
Thank you Rachel for being open to doing this interview! I plan to try this service to give a full review to you guys. Learning makeup is hard enough, why not learn using one high quality palette that offers multiple looks.
To join Deck of Scarlet’s exclusive makeup club and get your makeup fix for $29.95 every other month, visit www.deckofscarlet.com. Shipping is free and you only pay for what ships, you can always skip a palette if the colors are not right for you.
What YouTube beauty guru would you like to see working with Deck of Scarlet?